TXDOT licensed Strava data (near real time) for the entire state and is conducting training so our local municipalities can leverage this data.
Just last week the MPO sponsored our local governments to draw out the near and long range cycling routes that connect the cities and Brazos County. We used the 2016 Strava Heat map for that first pass.
While there are limitations (i.e. mostly represents recreational distance cyclists who use Strava) it is a larger set of geo-coded data than they could get any other way.
(C) 2017 Strava
Heat Map – B/CS/Brazos